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FE780: Business End of the Dog - Building a Wordpress Website

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FE780: Business End of the Dog - Building a Wordpress Website

Course Details

A website is often the first impression your future customers will have of you and what you do! This class will help you build a first-in-class website for your dog business — good for trainers, breeders, or any other dog business.

NOTE: There are additional costs associated with this class. Please read the full description for details.

A professional will charge you thousands of dollars to design your website, but with a bit of help from Melissa, you can have the same outcome for just a fraction of the cost.

Whether you’re looking to replace your existing Wordpress site or build a new one from scratch, this class can help! We’ll walk through the entire process of building a website, starting with purchasing the pieces you’ll need. Tutorial videos will show you every step of the process and lectures will help explain what each piece does and how they work together.

Students who follow along will walk away after 6 weeks with a completed site ready to release to the world! We’ll be using Wordpress and the Wordpress Theme Divi, from Elegant Themes, to create a site that’s unique and styled just the way you like it.

Why Wordpress and why Divi? This combo is the best combination I’ve found for an incredibly user-friendly experience with an incredibly professional looking final product. It’s flexible enough that no two sites should come out looking the same while being simple enough that you won’t need to learn code or be extremely technical to design something you love. Want to dig a little deeper? You can learn a little more about Divi here.

How the levels work for this class:

If you’re a gold level student, Melissa will help you each step of the way, providing feedback on design, copy, and overall website planning, in addition to general questions. This is the next best thing to having a professional do it for you!  

If you’re a silver level student, you can ask general questions — and, in addition to general questions, you can get Melissa’s help and feedback on two assignments or her help problem-solving any two issues.

And if you are a bronze level student, you will have access to all of the information that you need to build a website, plus, by following along with your classmates, you will be able to problem solve and develop your creativity to get you where you need to go for an extremely attractive price!

To participate in this class you will NEED to purchase the Divi theme and Melissa strongly recommends purchasing hosting through Siteground (the hosting company featured in the class tutorial videos). If you already have hosting, you will need to ensure your hosting company offers WordPress and work with their support to set that up. You will also need to purchase a domain name.

Additional COSTS (see prerequisite tab for links):

Divi - $89/year or a one time fee of $249

Hosting with Siteground - $15-30/mo after the first year. ($3-5/mo for the first year)

Domain Name - Starting at $19.99/yr

These costs are in addition to the cost of the class.

Teaching Approach

This class will take a step by step approach. Each step will have written instructions with a corresponding video. Directions are very detailed. I recommend students read through the lecture AND watch the videos. For an example of what I mean, please see the sample lecture — all lectures throughout the class are done in a similar format.

Videos may be longer - I try hard to show every step of the process. Lectures are released almost daily. Feedback will mostly be written, however for gold students I will sometimes provide screenshots and/or custom videos to show how to solve a problem. 

The class is fast-paced, but is set up to allow for a full website design during the length of the 6-week class — if students work through lectures weekly, they should have a finished site by the end of class. 

This class will have a Teacher's Assistant (TA) who actually works for me doing this type of work full time available in the Facebook study group to help the Bronze and Silver students! Directions for joining will be in the classroom after you register.

 

Melissa BreauInstructor: Melissa Breau

Melissa (she/her) is FDSA's resident marketing geek. She teaches two classes here at FDSA: Marketing for Pet Professionals and Building a Wordpress Website.

Syllabus

View Full Syllabus

Prelectures:

  • Purchasing the Tools
  • What to do if you already have hosting / a domain

Week 1:

  • The Pieces of a Website
  • Getting Your Site Set Up
  • Talking about Photos
  • User Experience and Design
  • Planning out your site

Week 2:

  • Parts of a Website Design
  • Starting Your Design: Planning
  • Intro to Divi as a Theme
  • Design Assignments 1-4
  • Planning out your homepage

Week 3:

  • Design Assignment 5
  • Planning out your home page
  • Beginning to Build Your Homepage

Week 4:

  • Copywriting
  • A little on Code
  • Writing/Designing your about page
  • Planning / Writing / Designing Services pages

Week 5:

  • Writing / Designing your contact page
  • What is SEO? How does it work?
  • Looking at plugins & adding some common ones
  • About Blogging, Designing your Blog

Week 6:

  • Email Marketing - Adding forms to your site
  • How to write a good blog post
  • Technical details of Blogging
  • Taking your website live
  • Ongoing Maintenance

Prerequisites & Supplies

View all Prerequisites & Supplies

Either before or during the first week of class you will need to purchase the Divi theme from Elegant themes, hosting (Melissa is recommending Siteground; class videos will be done with Siteground), and your domain name.

It's also recommended that you get together photos you'd like to use on your site — at least 8-10 images, though based on the final design you choose you may wish to have more.

The first 2 links below are Affiliate links. An affiliate link is a link that is traceable, so the company you are purchasing the product from knows that I referred you to them. They then compensate me for having made the referral - but you pay the same price.

Divi Theme from Elegant Themes

Hosting from Siteground (choose shared hosting - Startup if you only have 1 site; Growbig or GoGeek if you will have several)

Domain name via Siteground (Note: You should be able to purchase your domain name during the process of signing up for hosting. Also, you may be able to find these cheaper elsewhere, but then will need to set up your Domain Name Servers appropriately, which may require you to contact support at the company where you purchase your domain)

Sample Lecture

More

1.10 - Working With Images

Remember in my last lecture how I mentioned image size as something you want to consider?

Well, in this lecture we’re going to talk about WHY image size is important, how you can figure out what image size you have, and how you can resize images if they’re too large.

First things first…

How Big Are Your Images?

Whether you’re on a Mac or a PC, there is a pretty easy way to look at an image file and figure out what it’s dimensions are.

On a PC if you hover over the image, it shows you the “dimensions” in pixels.

You can also right click on the image, and then choose “Properties” and go to the “Details” tab.

On a Macbook, you can see your image size using your finder window. If you choose to show items in columns, and then click on an image, it displays the dimensions under the preview for that image.

When we’re working with Divi for our website, here is a cheat sheet with the image sizes we’ll need — don’t worry too much about the column size information right now (you’ll understand this more once we start working in Divi). The most important pieces to remember are that background images will likely need to be 1080 wide, usually by about 810 tall. If you aim to have at least a few images that are at least that big that also meet the criteria discussed in the last lecture, you should be okay.

Why Image Size is INCREDIBLY Important Online

Making sure we have the right images at the right size is incredibly important when you’re building a website. It’s tempting to just make all of your images 1080 x 810 and call it done — but if you only need an image half that size, you’re doing yourself a disservice.

When working with images on a website we always want our image to be just big enough and no bigger — that’s because images have a serious impact on the amount of time it takes a webpage to load. And if a website doesn’t load quickly, then users go elsewhere.

However, we do want to ensure our images are big enough; different people will be visiting our website on different screen sizes, and we want our images to appear crisp and attractive no matter what the screen size.

So: take the time to resize your images as you go along, so that you always have the right size image for where you plan to use it.

How to Resize Images

Personally, I use photoshop when I’m working on websites, but since Photoshop is expensive and I have it because I do a lot of other things using it too, I wanted to find something that was free that you guys could use for the purpose of this class.

The solution? Photo Pea - www.photopea.com.

This site will let you resize any images you’re using for your website totally free. I put together a short video to show you how it works.

Please note - you do not HAVE to use photopea. If you have a preferred program and know how to use it to resize your images, feel free to use any program you’d like!

To begin, go to Photopea.com and click file then open. Locate the file you want to work on, where ever you saved it on your computer.

Once your image opens, go back to file and choose “new” from the menu. Create a new project in the size dimensions that we want to create.

In this case, I am going to create an image 1080 x 810 and 72 dpi.

Then click “Create.”

This will leave us with 2 image tabs at the top of the screen — one will have our original image and one will be our new project, with a blank white square.

Now we want to move our image into our new project — so click on the tab for our original image. Then click on the image and, holding down your mouse button, click and drag the image to the new project tab.

This will drop your original image into your new project, but the image will be too large for the frame. That’s okay — we’re going to resize it. Click the box to turn on “transform controls.”

This will turn on the settings so you can resize your image. Once you check the box, you’ll want to press and hold SHIFT down, and then use your mouse to click and drag the corner bounding box in; this will resize the image proportionally, making it smaller.

Let go of your mouse button and then let go of shift — then you can click with your mouse and drag the image to the center again. Repeat this until the image fits within your project square.

When done, it should look something like this.

Now we need to export the image and save it to our computer. Go to File then Export. If we’re resizing a photo, export it as a jpg. If you’re resizing a logo or something that needs a clear background, export it as a png file.

Name the file something that will be useful for future reference.

HOMEWORK: Choose one of your images and resize it to 1080x810 to practice.

Testimonials & Reviews

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A sampling of what prior students have said about this course...

"I took this class at Bronze last year. I’m some what proficient with computers in general, but had NO idea how to build a website. Over the past few weeks I have had an increasing number of new clients. When I ask how they found out about me they have all said “I Googled ‘Dog Trainer’ and you popped up.” I’ve only boosted one FB post, just to see how it worked and have not done any other paid advertisements. This class has easily paid for itself 10 fold. Huge thanks to Melissa for her amazing instruction, knowledge, and generous help!" — Colleen Bragg


"If someone had told me a few months ago that I would be able to create a website by following along at Bronze (actually, I didn't look at the materials until class was over) I would have thought they were insane. It wasn't easy but I feel like I have accomplished something and learned a ton in the process. Thank you Melissa for the incredibly clear instructions — you helped save this start-up non profit a lot of money and stress!" — Sharon Farkas


"Taking this class was not only a learning experience, but also an empowering experience for me. Melissa's clear instruction, her engaging style, and her attention to detail in her responses gave me the tools I needed to approach the creation of my first website with confidence! I simply cannot than her enough for this fabulous class. Highly recommend this to anyone interested in website design."


"Thank you -- I am truly amazed at how well Melissa has taken such complex tasks and broken them down so that I am able to understand and do. I am so thrilled with what I've accomplished--it's not perfect, but it's getting there. Very grateful for Melissa's support and all the extras she provides so that I am able to be successful."


"This class by far has been the most value for my money. It has exceeded my every expectation. Melissa truly did an amazing job in designing this course and the directions were fantastic. She provided not only video directions, but also written out directions with screen shots. It was so comprehensive. She answered everyone's questions promptly. I was only a silver student, but was able to build an entire website from scratch that I think looks great! If you need a new website or a website overhaul you would be crazy to not take this course!"


"Instructor went above and beyond to provide clear directions. Students should expect to dedicate a lot of time to reading lectures and working on their new web sites. The course is very fast-paced, but at the end of it students are rewarded with a functional site. Worth every effort. I highly recommend taking this class at Gold, because you WILL have questions and you WILL need support. Melissa will guide you out of whatever trouble you run into!"


"Melissa presented the materials in several ways that gave me the best option for clarity for each homework lesson. She was patient and very thorough when helping me sort out problems. Without this course, there is no way I would have ever created my website on my own. This course saved me lots of $$$! Will do more business classes with Melissa again."


"Melissa was amazing at taking this incredibly complex and overwhelming material and breaking it down into understandalbe small chunks, explaining and demonstrating how to complete each task. I feel much more comfortable making changes and additions to my website. I highly recommend this class."


"This class was high paced and a lot of work, but also very rewarding. Melissa did a great job of breaking down the tasks so they were manageable and she was able to quickly resolve anything that popped up along the way. She provided lots of helpful advice and suggestions, that really took the website from homemade to much more professional. The Gold level was worth every penny! Thank you Melissa for the great class!"

Registration

There are no scheduled sessions for this class at this time. We update our schedule frequently, so please subscribe to our mailing list for notifications.

Registration opens at 10:30am Pacific Time.

 

FE780 Subscriptions


Gold

Silver

Bronze
Tuition $ 260.00 $ 130.00 $ 65.00
Enrollment Limits 12 25 Unlimited
Access all course lectures and materials ✔ ✔ ✔
Access to discussion and homework forums ✔ ✔ ✔
Read all posted questions and answers ✔ ✔ ✔
Watch all posted videos ✔ ✔ ✔
Post general questions to Discussion forum ✔ ✔ ✖
Submit written assignments ✔ ✖ ✖
Post dog specific questions ✔ With video only ✖
Post videos ✔ Up to 2 ✖
Receive instructor feedback on
  • Questions
  • All videos
  • Questions
  • All videos
✖

Find more details, refund policies and answers to common questions in the Help center.

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