This post originally appeared on The Dog Trainer's Umbrella.
Your website can be a highly effective and engaging tool in your sales process.
But all too often, it's… well, not.
When a website fails to lead to clients, many business owners decide it's the website's fault — they need a new one. The design is too busy; the content is too riddled with mistakes; they need better pictures; they need to give potential clients more information; they need to quit overwhelming clients with too much information… the list goes on (and on).
However, I'm here to let you in on a secret — for many of those businesses, it's not the website that's the problem.
It's a lack of traffic.